We’ve teamed up with the travel search site Momondo to create the world’s ﬁrst Friend Compass. Friend Compass uses your phone's GPS and Facebook’s API to determine where in the world your Facebook friends are relative to your current position. It then ﬁnds you the best possible fares to their destination.
2014-2015 Awards for Friend Compass
+ Cannes Lion Silver
+ Shortlisted 2 times at Cannes 2014
+ Silver LIA Awards
+ Silver Eurobest
+ Gold Creative Circle Awards
+ 2 Silvers Creative Circle Awards
+ Bronze Thew One Show 2015
+ Wood Pencil D&AD Awards
My team and I were responsible for creating a 360° brand campaign for The Queen Elizabeth Prize for Engineering. This global prize recognises and celebrates outstanding advances in engineering that have changed the world.
The project was shortlisted at Cannes, a Eurobest and LIA winner and has over 40,000 hits on the Behance network.
Engineering is fundamental. It tackles the big global issues, it transports, transforms, informs and protects. From fashion to fusion there is no part of our lives that it does not touch. The QEPrize is a new global £1m prize that celebrates world-changing innovations in engineering that have made a difference to humanity.
The QEPrize is an iconic prize that promotes and celebrates the story of modern engineering. It requires an iconic trophy that embodies the spirit of modern engineering and the values of the QEPrize.
We gave young people with interests in Science, Engineering, Design, Art and Architecture the opportunity to design the trophy for the QEPrize by entering the ‘Create the Trophy’ competition. The event was held at the Science Museum on Wednesday 5 December and the winner is 17 year old Jennifer Leggett from Tonbridge, with her beautifully designed tree-like structure. Her design was selected by our distinguished panel of judges: the late Dame Zaha Hadid, Sir Nicholas Serota, Ian Blatchford, Deyan Sudjic and Yewande Akinola.
Using the latest programming and design technology we built a unique digital application to design, build and create the trophy for the QEPrize. The top entries were 3D printed into prototypes to allow the judges to view the creations with their designers before selecting the winner. Her design was later realised and made by English designer Thomas Heatherwick. The final trophies were presented by The Queen to the winners [The internet pioneers] at Buckingham Palace.
Create the trophy link
The Russian Copper Company's [RCC] kaleidoscopic identity, focused on a central white triangle, represents the company’s concentration on smart mining. The color palette combines the red, white, and blue of the Russian flag with hues of copper. The visual system was applied to marketing materials, stationery, and promotional items.
I was tasked with creating immersive environments for trade shows that introduced the RCC brand to the world. At the Innoprom Industrial Trade Fair and the Russia-Kazakhstan Forum, RCC impressed visitors with my augmented-reality mine exhibit, touch screens and animated glass boxes.
As Creative Director I was tasked with creating Renault’s digital guidelines and the look and feel for their global websites. A true collaboration between Interbrand, client and DigitasLBi saw these designs and guidelines implemented across 40 markets.
The global rebrand for Mott MacDonald has been quick to say the least. With aggressive time lines we have rebranded, animated and created the north America website within 4 months.
We are currently creating the global website due to go live in early June.
We were tasked with igniting a passionate brand, leading conversations across the Renault business and to begin the process of cultural change; inspiring product pride and creating new actions by embedding the brand into their daily work.
5 brand films were created followed by highly successful internal Instagram competition that has seen nearly 3000 images posted since it’s launch in January 2016.
All you need to know at your fingertips. Have a question? Get an answer quickly. The Digital Brand Playbook is simple to use and simple to share work, and everything.
The playbook has been developed as a web app so you can view it on your desktop, tablet, or smartphone (via responsive design). Our solution is scalable, so the playbook can grow to suit your changing needs and online trends.
The Brand Playbook provides users with an intuitive journey through brand strategy, guidelines and asset. Users will want to keep returning for the news, calendars, employee directory and a social noise tool that tracks what people are saying about Wrangler online, it will allow you to feel part of this online community and give you plenty to explore on a daily basis.
The site is built modularly so new sections and new ways of working can be developed and plugged into the system with ease. An intuitive and easy to use Content Management System is designed to cater for your in house teams so updates and posts can happen quickly.
So far I have created playbooks/brand portals for:
A selection of some of my video projects.
Current TV end frames for global TV campaign.
In branding news, accountancy giant Ernst & Young today announced that its brand guidelines are now being observed faultlessly, thanks to the award winning spoof news show produced and directed by Dan Howarth.
Warning of terrible consequences that occur when designers ignore key branding conventions, the news show is now hugely popular with Ernst & Young staff the world over. And now, here’s Jeff with the sports.
As creative director I was tasked with creating a new brand mark, a new visual identity and bespoke brand centre. The success of this lead us to achieve a branding agency first - the creation of an global ad campaign for print, digital and TV.
The brand was overhauled from the inside out, with one branding agency and a small internal team masterminding the entire project.
Mazda is a brand with a wealth of stories to tell. Yet few outside the brand and its keenest fans are aware of its heritage or philosophy. Our task was to produce a destination site that would house a diverse set of contents, then a series of interactive elements that will engage and inform anyone curious about Mazda.
The campaign opens with eight web films covering various stories; Mazda's roots in Hiroshima and the influence of traditional craft skills (such as sword-making) are two of the eight themes at the campaign's launch. The campaign is held together by the line 'Defy Convention'.
Stef Tiratelli, chief executive of Team Mazda Europe, says, 'The new strategy allows Mazda to share some wonderful, authentic stories in a meaningful and engaging way, and marks the start of a new wave of communication from the car marque.'
Creative direction was shared between Dan Howarth at Syzygy, and Eddy Greenwood and Stan Gruel at JWT Dusseldorf. JWT Dusseldorf filmed various Mazda employees in Japan, highlighting Mazda's heritage and values.
Brand film for Sony Ericsson.
When I became Landor’s Digital Creative Director, they decided to set me a challenge. Make the agency’s first app, get it approved by the app store (tricky bit) and get people using it. In less than two months. Less than two months later, babies all over the world were having their progress recorded, daily, with BabyGro. The app lets you see exactly how your baby’s features emerge and bloom. It even made the app store’s photography top twenty.
Download the app:
View the site:
'Drive through history' is a highly immersive timeline. Designed, produced and managed whist I was consulting at Syzygy London.
View the site:
This touch screen application gives users up to date business news from all of the World's major territories. It can calculate a stories age and popularity and will scale it accordingly. The larger and brighter a circle the more popular and recent the story is. Updated every eight minutes from World news RSS news feeds. Deloitte are in the process of rolling these out for all their offices reception areas World wide.
The News Wall was showcased at Deloitte's World meeting in Silicon Valley, California.