When I became Landor’s Digital Creative Director, they decided to set me a challenge. Make the agency’s first app, get it approved by the app store (tricky bit) and get people using it. In less than two months. Less than two months later, babies all over the world were having their progress recorded, daily, with BabyGro. The app lets you see exactly how your baby’s features emerge and bloom. It even made the app store’s photography top twenty.
Download the app: