All you need to know at your fingertips. Have a question? Get an answer quickly. The Digital Brand Playbook is simple to use and simple to share work, and everything.
The playbook has been developed as a web app so you can view it on your desktop, tablet, or smartphone (via responsive design). Our solution is scalable, so the playbook can grow to suit your changing needs and online trends.
The Brand Playbook provides users with an intuitive journey through brand strategy, guidelines and asset. Users will want to keep returning for the news, calendars, employee directory and a social noise tool that tracks what people are saying about Wrangler online, it will allow you to feel part of this online community and give you plenty to explore on a daily basis.
The site is built modularly so new sections and new ways of working can be developed and plugged into the system with ease. An intuitive and easy to use Content Management System is designed to cater for your in house teams so updates and posts can happen quickly.
So far we have created playbooks/brand portals for: