The Russian Copper Company's [RCC] kaleidoscopic identity, focused on a central white triangle, represents the company’s concentration on smart mining. The color palette combines the red, white, and blue of the Russian flag with hues of copper. The visual system was applied to marketing materials, stationery, and promotional items.
We were tasked with creating immersive environments for trade shows that introduced the RCC brand to the world. At the Innoprom Industrial Trade Fair and the Russia-Kazakhstan Forum, RCC impressed visitors with my augmented-reality mine exhibit, touch screens and animated glass boxes.