Dan Howarth is the head of Art of McCann London. Expanding McCann’s design offering has been key to his role. Since his appointment in 2016 he has helped McCann win multiple awards, including a Cannes Lion Grand Prix in an inaugural category in 2018 for Microsoft’s “Design Lab Originals: Fanchise model”. Prior to McCann, Dan was CD at two of the world’s biggest and most successful branding agencies. With those learnt philosophies in mind he is helping to ensure that branding is becoming an integral part of advertising.